30 Jul 2015
AAM Member Profile - Zac East - Associate Member
Current artists on your management roster:
How did you get into management?
I got into management by just being involved in my local music scene. I’ve always been the spearhead of my projects and bands (with the exception of At the Dakota up until the start of 2015), and never really gave it a label until I realised what being an Artist Manager really entails.
What do you see as the biggest challenge in 2015 for artist managers and/or their artists?
I’m not sure if its year-specific, and my experience in comparison to the rest of the country may be limited and influence my opinion, but to me, it’s about creating new, exciting ways to engage your audience through social media. Trying to keep the sincerity and genuine connection between the band and the crowd while setting yourself apart from everyone else. In the era of ‘Liking’ and ‘Favouriting’ and ‘Sharing’, it can be a fine line between an emotional, connecting post and a perceived ‘corporate’ hard sell.
What is your hot tip for getting started in artist management:
Find a band or artist you’re passionate about. Or join a band/be involved with an artist you’re passionate about. Once you’ve found one – figure out what they/you all would like to do and write a plan! Include all the things everyone dreams of doing and achieve, and put dates on them. Be realistic. It’s surprisingly easy, and soon you’ll start to recognise & capitalise on the opportunities that are created or present themselves along the way.
What is your hot tip for helping/sustaining your artist management business:
In my limited experience thus far, it’s more about not stopping with the plans and the planning process. Be open to change, so long as it doesn’t compromise your values and integrity. If you or the band need to take a break to catch your breath or general downtime, use that time to write out more things you want to achieve. Put in place the stepping stones to keep moving forward.
That, and don’t forget where you came from, and give back any time you can.
Name 2 people within the music industry who have helped you get where you are:
Amy Hetherington from MusicNT – she’s been a great support and believer in what we’re doing, and is great at encouraging me to continue challenging the status quos.
and Steve Palfreyman from Winter York/Marketing Strategist – it’s awesome to have someone who backs me 100% and can let me braindump without fear of judgement or ridicule. Top bloke.