Funded by Music Australia. Delivered in partnership with Sounds Australia.

This project has been assisted by the Australian Government through Creative Australia, its arts funding and advisory body.

About

The Association of Artist Managers (AAM) in partnership with Sounds Australia is delighted to announce the return of the Music Australia International Conference Contribution - Managers program for 2025!

Designed to ease the financial burden for managers who are attending a major international music conference, MAICC funding financially supports selected AAM-member managers who represent artists with demonstrated potential in a specific international market, so the manager can undertake an invaluable reconnaissance trip - and/or be present on-ground to maximise outcomes for their showcasing artists - at a major international music conference, during a critical moment in their artists', or their own, international career. The program provides contributions of up to $5000 AUD to selected AAM-member managers.

2 new MAICC funding rounds have been announced for 2025:

ROUND 1, 2025: For conferences occurring in January, February or March 2025

ROUND 2, 2025: For conferences occurring in April, May or June 2025

This game-changing funding initiative, along with the earliest iteration of the program in 2023 (previously titled the Managers International Conference Contribution) has already supported almost 90 artist managers to attend a major international music conference in 2023 or 2024.

Surrounded by their manager peers, AAM, and/or Sounds Australia team members (where AAM/Sounds Australia attendance is possible), selected MAICC funding recipients are provided with an invaluable opportunity to build export in-roads and learn more about a selected international market whilst leveraging the formal and informal activities, networking and professional development opportunities that surround the international music conference that they are attending.

For further questions about the program, the application process, eligibility criteria or more, please email kate@aam.org.au.

Program and Structure

WHAT DO FUNDING RECIPIENTS RECEIVE?

Contributions of up to $5000 AUD will be awarded to selected professional artist managers. Funding will help cover essential costs associated with their attendance and international activity at their chosen event, such as travel expenses, accommodation and event registration costs.

We realise the majority of managers attending these conferences will be flying in and out of Australia, however we understand that some managers may be flying into conferences from elsewhere in the world - or already be based near the event location - and therefore don’t require the full $5000 AUD to attend their conference. We therefore ask applicants to specify the funding amount they require to attend their chosen conference, and only ask for funds required.

HOW MANY APPLICANTS WILL BE FUNDED?

There is no predetermined number of funding recipients. The number of applicants who receive funding will depend on how much funding is available per round, and the strength of applications received.

WHAT EVENTS CAN I APPLY FOR?

For the 2025 Music Australia International Conference Contribution - Managers program Rounds 1 and 2, eligible AAM-member artist manager applicants will be able to select which event they hope to attend from the list below. In addition, applicants can apply to attend a conference that is not listed here. (If this applies to you, please specify the name of the event on your application and explain why this event would be valuable for you. If applying to attend a conference not listed here, it must still fall within the relevant time period for that funding round.)

Please refer to the application opening and closing dates for Round 1, 2025 and Round 2, 2025 below, and ensure you submit your application before the specified deadline for your round:

ROUND 1, 2025:

ROUND 2, 2025:

WHEN DO APPLICATIONS OPEN AND CLOSE?

ROUND 1, 2025:

Applications open: Tuesday 10 September, 2024

Applications close: Thursday 24 October, 2024 at 3pm AEDT (Now closed)

ROUND 2, 2025:

Applications open: Tuesday 21 January, 2025

Applications close: Tuesday 18 February, 2025 at 3pm AEDT

WHEN WILL I KNOW IF I AM SUCCESSFUL OR UNSUCCESSFUL IN RECEIVING MAICC FUNDING?

Applicants will be notified of the outcome of their application approximately 2-4 weeks following the closing date for each funding round.

NEED ASSISTANCE OR HAVE A QUESTIONS?

Email kate@aam.org.au.

Eligibility Criteria and T&Cs

Please note there have been some changes to below since previous funding rounds. Please read eligibility and selection criteria and T&Cs before applying.

WHO IS ELIGIBLE TO APPLY FOR FUNDING?

You are eligible to apply for the current MAICC funding round if:

  • You are a current AAM member

  • You are currently working as an artist manager

  • You have a minimum of 2 years experience working in artist management

  • You are an Australian citizen or an Australian permanent resident

  • You hold a current valid passport

  • You submit an application by the due date

  • You must be applying as an artist manager - ie. a lead manager or co-manager - for the artist/s you are representing during this activity (not as a day-to-day manager, tour manager, or other role)

  • You are ineligible to apply for funding for this current round (Round 1, 2025) if you received funding in the previous round (Round 3, 2024)

Only 1 manager per business/company can receive funding to attend the same conference in the same year. For example, if 2 managers from the same company wish to attend SXSW 2025, only one will be eligible for funding. However if 2 managers from the same company wish to attend different conferences - ie. one attending SXSW 2025, one attending Eurosonic 2025 - both managers are eligible to apply. (If you and another manager from within your business/company are planning to attend different conferences - whether it be within the same funding round, or different funding rounds - you are permitted to apply, providing you meet the other eligibility criteria.)

You do not need to be attending your event with a showcasing artist to be eligible to apply, although we do ask you to specify on your application form whether or not you are attending with a showcasing artist.

Ensure you have read the criteria and T&C’s before applying. If you are unsure of your eligibility, please email kate@aam.org.au to discuss.

If you are not a current AAM member and wish to apply to become a member, please visit https://www.aam.org.au/become-a-member.

Please refer to this webpage at the beginning of each new round for any updates on eligibility criteria that may apply.

SELECTION CRITERIA

Applicants should be able to demonstrate:

  • A commitment to a career in artist management, and that they are recognised by the industry, and their peers, as a professional music manager

  • A comprehensive plan of activities they will undertake during their time at their specified event, demonstrating why this event - and that particular international market - is a priority territory for themselves and their artist/s at this time

  • Clear goals for their artists and themselves in the international market, as well as demonstrating the potential for growth in this region

  • A plan for how they intend to maximise the opportunities in the international market before, during and after the program

  • A clear outline of their career plans for the next 12 months, which is both detailed and realistic, but demonstrates potential growth

  • Letters of support from up to 3 industry professionals / peers. (Whilst letters of support are optional, we highly encourage managers of all levels to include letters of support with their application. These funding rounds are proving very competitive, and our suggestion moving forward is that applicants include letters of support, viewing these as key support material to boost the strength of their application. We encourage applicants to include letters from people outside of their own company/business.)

Please note that not all applicants will receive funding, and only a selected number of applicants will be successful in receiving funding per round. Special consideration will be given to those who haven’t received MAICC funding before.

The Association of Artist Managers believes in good governance and ethical practice. We are committed to ensuring that decision processes are transparent and that a clear conflict of interest policy is practiced with each decision on funding and opportunities. The AAM is governed by a Board of senior artist managers and music industry practitioners, most of whom volunteer their time. While still actively working in the industry, they offer their advice and expertise at a macro level, helping to steer the overall strategy of the organisation. AAM Board members are eligible to apply for funding and opportunities offered by the organisation, however the judgement of their applications is kept at an arms-length. No internal staff or other Board members have a say in the outcome of their applications, and the job is outsourced to affiliated organisations involved in the funding or opportunity, to make the final decision. Should you want to know more, you are more than welcome to contact the organisation with any questions about this conflict of interest process.

TERMS & CONDITIONS

The Association of Artist Managers (AAM) will pay selected funding recipients (Activity Participants) up to AU$5,000 (excluding GST) as a lump sum upon receipt of a (a) fully executed Agreement and (b) a valid Tax Invoice

Agreements will be distributed to confirmed Activity Participants promptly upon confirmation of their involvement in this program.

  • The Grant Funds shall be exclusively used by Activity Participants to contribute toward their costs of attending their specified event, including their flights, accommodation, event ticketing or admission and other similar associated costs.

  • No later than 90 days from the last day of the event, Activity Participants must provide AAM with an Activity Report that provides details about the activities they undertook with regard to this program, including achievements, goals (including those not met), industry outcomes and benefits, and a breakdown of how the funds were spent.

  • Travel Permissions: The Activity Participant has, or will obtain prior to the Activity, all visas, permissions, valid documentation and any other permits or exemptions required to travel to the region where their specified event takes place.

  • As a condition of receiving the Manager Grant, the Activity Participant gives their permission to allow AAM, Sounds Australia and Creative Australia / Music Australia to use, without compensation, the participant’s name, professional information and likeness for advertising and publicity purposes in connection with the Grant, including on websites or social media channels controlled by the AAM, Sounds Australia and Creative Australia / Music Australia.

  • It is a requirement that you inform us of any co-funding for this activity, whether it is confirmed before submitting your MAICC application; while waiting for the result; or after (and if) your application for MAICC has been successful.

  • Please note it is the responsibility of all participants to arrange and pay for any insurance that they require to undertake this Activity. (If you wish to use some of your MAICC funding towards insurance costs, this is permitted.)

Applications for Round 1, 2025 are now closed.

Applications for Round 2, 2025 will open January 21, 2025.

PLEASE NOTE:

The online application form doesn’t currently allow you to save an incomplete application, so we highly advise you to save your responses as a draft before submitting, so you have a back up copy. Please revisit this page when ROUND 2, 2025 opens to access a preview copy (downloadable PDF) of the application form.

Quotes from previous funding recipients:

“MAICC is one of the most valuable artists management development opportunities to emerge. Through participating in this program, not only have I been able to grow my roster's export prospects through the region, but I've learnt valuable information which will save us thousands if not tens of thousands in the future. With the cost of everything rising, independent artists and managers can ill afford these types of developmental opportunities, without which they encounter even further struggles to grow or even remain sustainable. Without this funding, I would not have been able to attend this event.”

- Hayley Ayres, 360 Artist Logistics

“As an emerging independent manager it is incredibly valuable to have funding from the Music Australia International Conference contribution. My artists and I rely on grant funding and contributions to assist with the costs of international travel, which can play a major role in advancing their careers globally. Funding from the Music Australia International Conference contribution program eases this financial burden, and in turn accelerates the professional development of myself and my artists. Not only that, but receiving tangible recognition for our work as managers doesn’t happen often so to be recognised by the Music Australia International Conference through this contribution is empowering.”

- Summer King

“Attending The Great Escape was a significant milestone in my management career. Being on ground with a showcasing artist made it hugely beneficial and the contribution through MAICC made it financially possible.“

- Taylor James, Lemon Tree Music

“We are so lucky in Australia to have the kind of support from the AAM, Sounds Australia and Music Australia. This kind of funding frees up managers to be able to fully support their artists in every aspect of what they're doing.”

- Dom Miller, Sunroom Group

“The MAICC program is one of the best funding initiatives for managers wanting to do business internationally. It stands alone in recognising and honouring the key role managers play in the success of an artist.”

- Stu McCullough, Amplifire Music

“I am very grateful for the MAICC to have been able to attend The Great Escape this year. MAICC gives managers the opportunity to be able to back themselves and attend conferences across the world to build their network and their artist's careers.”

- Charlotte Ried, Powerhouse Management

“It’s become so much more expensive to attend these markets in the past few years, but they remain crucial in creating opportunities for artists and projects. This funding made a significant difference to developing international business in a financially sustainable way.”

- Paul Mason

“Being on the ground at these conferences is vital. Having direct connections and conversations has helped plans advance much quicker than it can through email and zoom calls. Being at the Great Escape lead to support slots in Europe, locking in a UK agent for the following year, and we got last minute show offers that we were able to jump on.”

- Mark Neal, Blue Grey Pink

“For some artist teams, the financial support of the MAICC Managers program is the difference between being able to attend these conferences or not. The funds are a real lifeline. This, combined with the wider personal support from the AAM, Sounds Australia and Music Australia has allowed us to truly thrive and create pathways to sustainable international careers. The care and attention that is provided and available during the application process, during the activity and following, has created an inspiring environment that has motivated me and my team to continue pushing. “

- Anonymous funding recipient

“This program allowed me to travel to The Great Escape at a time when I wouldn't have been able to afford to do so otherwise. The event was fantastic for my professional career and networking with the industry worldwide, but I also felt hugely inspired and reinvigorated for my work in music. Working as a solo manager can be isolating and difficult at times, these events are essential for career development, mental health and wellbeing, and community connection. I'm hugely grateful to the MAICC Managers Program for allowing me this opportunity.“ - Lou Sawilejskij, Nala Music

“MAICC helped ease the financial stress of attending this valuable events and would recommend to all Australian managers.”

- Daniel Radburn, Rad Music Management

“Without fail Australian musical talent never ceases to impress on the world stage and SXSW Austin in 2024 was no exception. “

- Zac Abroms, Viceroyalty

“This funding has been so incredibly needed for the longest time. I have attended multiple showcase festivals with my own funds and being able to cut those personal costs in half was the greatest help. People often forget that managers have to pay their own way in order to make future business happen for their artists and for such a small market like ours in Australia this has been a breath of fresh air.”

- Ruby-Jean McCabe, Sunroom Group

“You can have a really important artist with huge international potential but without the backing of bodies like AAM, Sounds Australia and Music Australia it can be really difficult to reach the partners you need to make the career happen. I'm really grateful this framework and support exists, not just for me but for the growth of Australian music internationally, which I'm a huge advocate for.”

- Jai Sparks, Hello- Gardener

“The MAICC Managers program plays a vital role in lessening the financial strains associated with international travel and offers essential assistance to Australian artist managers. The opportunity provided by the 2024 program has been invaluable. The program enabled me to attend SXSW 2024 and capitalize on the benefits of having a showcasing artist. The support by Music Australia, Sounds Australia, and AAM has been instrumental in making this possible, and I am eternally grateful for their unwavering commitment.”

- Sabrina Robertson, Maths & Magic

“Essential support for managers of developing artists, supporting them to build international the networks that can in turn support sustainable careers.”

- Simone Ubaldi, Sundowner

“The AAM grant towards my attendance SXSW 2024 was instrumental in helping make the trip financially viable for a manager - and the benefits for our acts and our management business are already showing. The grant was fast to apply for, practical in its' outcomes, and impactful - exactly how grants should be!”

- Anonymous funding recipient